printing, transparency, dialogue
This week's readings include Meggs's chapters 5 and 6, "Printing comes to Europe" and "The German Illustrated Book," and Beatrice Warde her essay The Crystal Goblet, or printing should be invisible. Address to the Society of Typographic Designers, formerly the British Typographers Guild, London, 1932. Reprinted in Looking Closer 3, Critical Writings on Graphic Design (1999), but available also here.
This fragment — ...an immaculate surface that leaves no room for dialogue... — from Robin Kinross, on the "modern", in Fellow Readers (1994), will likely turn up in our discussion of this material.
Our very quick survey of the Meggs material concluded with a presentation on emblems and emblem books, whose heyday was the 16th and 17th centuries, but which still appear explicitly (as a form of art) and implicitly (in the three-part design of book covers and advertising).
We detoured into a discussion about blindness, deafblindness, and various adaptive technologies, including braille and tactile letterforms, maps, diagrams and even pictures. "Transparency" becomes an interesting metaphor in this context. The links at right, to Brainport and to the historical museum at Perkins, are worth exploring, and will be supplemented by more in due course.
2 Comments:
"The Crystal Goblet" makes me think of the problem Gary and I had at my design job last year. Copy is separate from design, but we had to make it look like it wasn't. If the two didn't mesh together well, it did more harm than good.
(It was also annoying to act this way, because often Gary and I would have to rewrite fugly copy. And a copy writer I ain't. Plus, it's not our job!)
"The Crystal Goblet" is a pretty straight forward and easily understood text. I do think there are places where one should disregard this theory - posters, ads, clothing, etc. In these instances, I think it makes sense that the design should stand out and distract as the content is ideally short, affirming, and manifested in the distracting element.
When we are employed to design a publication on the other hand, whether it is web, book or business stationaries, I the metaphor should be taken seriously.
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